Eco Cycles
A storefront for a uk urban cycling brand — custom sections, featured collections and customer reviews, built fast and stable.
the challenge
Bikes are a considered purchase with a long decision window. Customers compare specs, read reviews, come back three times, then buy. A storefront that only shows a hero image and a grid of products loses them on the second visit.
The brief was a store that holds up to repeat browsing — clear specifications, visible social proof, and collections that make sense to someone who doesn't yet know which bike they want.
the store
the approach
Collections do the qualifying. Rather than one flat product grid, the storefront routes people by use case — commuter, weekend, cargo — so a visitor narrows down before they ever open a product page.
Reviews sit on the collection and product templates rather than being buried in a tab, because for a purchase at this price point social proof is the conversion lever.
what i delivered
- custom homepage sections
- featured collection blocks
- customer review integration
- specification comparison table
- sticky add-to-cart on mobile
- use-case collection routing
- image lazy-loading and sizing
- accessibility pass on forms and nav
- core web vitals optimisation
- analytics and event tracking
want a store that performs like this?
tell me what you're building. you'll get a fixed quote within two working days and a straight answer on whether it's worth doing.
